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The Right Price and the Right Margin
Navigating transfer pricing for small and medium sized businesses
by Ernst van Gassen
“Going global” isn’t a choice most founders make on purpose — it happens by default the moment you hire abroad, work abroad, or open a new entity. And with it comes one of the trickiest challenges founders face: transfer pricing.
This isn’t a doorstopper of legal text or a sales pitch. It’s a working blueprint for founders and entrepreneurs who move fast but want to stay on solid ground — explained in plain English, with real cases, and without the jargon or the sky-high consultant fees.
Inside the book
- Transfer pricing explained in plain English — what it means, why it matters, and how even one overseas invoice can attract tax authority attention.
- Steps you can take today — how to set your prices, document your thinking, and tell a credible story using tools you already have.
- Practical explanations — how to defend your numbers without buying a two-hundred-page report or paying sky-high consultant fees.
- Real-life cases that show how common mistakes unfold and how to avoid them.
Why this book exists
As a transfer pricing professional, I’ve helped small and medium-sized companies navigate the complexities of cross-border business. Again and again, I’ve seen the same stressful story: a founder scaling fast, focused on growth, suddenly blindsided by a letter from the tax authorities. With deadlines, penalties, and audits looming, transfer pricing becomes a crisis.
That moment of panic is what this book is designed to prevent. Read it once for the full perspective, then return to it when you hire, expand, or reorganize — or share the plain-language explanations with your CFO, business partner, or team.
