About Ernst van Gassen

I’m a transfer pricing professional who works with small and medium-sized businesses navigating the complexities of cross-border business — the founders and finance teams who never set out to become transfer pricing experts, but ended up needing to be.

I’ve seen the same story play out again and again: a founder scaling fast, focused on growth, suddenly blindsided by a letter from the tax authorities. With deadlines, penalties, and audits looming, transfer pricing becomes a crisis overnight — when it didn’t have to be one.

That’s the moment I want to help businesses avoid. Transfer Pricing Made Easy exists to explain this subject in plain English, before it becomes a crisis, to businesses that assumed — wrongly — that transfer pricing was a problem for companies much bigger than theirs.

I also wrote The Right Price and the Right Margin, a practical guide to transfer pricing for founders and entrepreneurs who move fast but want to stay on solid ground.